Dedicated support for
hotel performance & development
Expert in hotel performance audit, hotel business plan & monitoring of the hotel operator for property investors and funds
As an expert in the hospitality industry, we assist our investor clients in implementing the most appropriate strategy to enhance the value and performance of their hotel assets in line with their business plan. In the field, we guide and challenge hotel operators on economic, technical and operational aspects.
As the missing link between the investor and the hotel operator, Honotel MDO helps to ensure that all interests of both parties converge and create maximum value.
Based on the Honotel Group’s proven expertise in hotel operations, our tailor-made support tender dedicated to the analysis and improvement of assets is based on a set of rigorous processes. In order to assist our clients who are property investors (SCPI, OPCI…) in achieving the objectives set out in the business plan, our mission is divided into 4 phases:
- Asset audit
- Business plan & 360° strategic plan
- Monthly reporting for wall & fund investors
- Analysis of annual performance for property investors
Performance support & hotel development
We then issue an opinion on the quality of the asset and its management in its environment and recommend ways of optimising the situation if necessary.
While the economic, technical and operational dimensions of these issues are taken into account, the nature, cost and timing of the actions to be taken to achieve the objectives set out in the 5-year vision for the asset vision challenged.
In addition, the strategic plan makes it possible to determine performance indicators (KPIs) and to have managements tools in place to challenge the hotel operator on the ground.
Case study: supporting a leading institutional investor
In 2016, the asset management department for a leading institutional investor entrusted Honotel MDO with the task of analysing and improving one of its assets: a 4-star Parisian hotel with over 400 rooms. We helped them to define a strategy for the performance and development of the hotel, and since then, we have been monitoring the international hotel operator responsible for its implementation on a daily basis.
Current situation & objectives accomplished
Between 2016 and 2019, the hotel’s EBITDAR increased by 21%.
To achieve this, we began our mission with a detailed audit of this major Parisian carrier, highlighting its strengths, weaknesses, opportunities and threats. Then we built a 360° strategic plan to carry out the owner’s business plan. It includes our five-year vision for the asset and its marketing, management and works programme objectives.
By challenging the hotel operator on the flexibility of its average pricing policy for this asset, we achieved excellent performance with very strong growth in occupancy and market share between 2016 and 2019. Our management of budget negotiations and human resources policy, in particular, are also very beneficial.
We put our expertise at the service of investors to maximise their performance. Thanks to Honotel’s dual expertise in investment and hotel management, we assist investors in a wide range of business issues such as opening a hotel or bringing an ERP system into compliance.