{"id":5325,"date":"2025-03-06T14:29:37","date_gmt":"2025-03-06T13:29:37","guid":{"rendered":"https:\/\/www.honotel.com\/?p=5325"},"modified":"2025-03-06T14:30:33","modified_gmt":"2025-03-06T13:30:33","slug":"happyculture-lance-sa-chaine-youtube-happyculture-academie","status":"publish","type":"post","link":"https:\/\/www.honotel.com\/en\/happyculture-lance-sa-chaine-youtube-happyculture-academie\/","title":{"rendered":"HappyCulture launches its HappyCulture Acad\u00e9mie YouTube channel"},"content":{"rendered":"

HappyCulture launches HappyCulture Acad\u00e9mie: a 100% free hospitality training program open to all<\/h3>\n

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HappyCulture, the lifestyle hotel brand of the Honotel group, announces the launch of its YouTube channel HappyCulture Acad\u00e9mie<\/a>, an online continuing education program, accessible to all and 100% free of charge. This program responds to two major challenges: to promote the hotel industry’s often little-known professions, and to offer its employees and future employees free, accessible continuing education. Indeed, in the wake of the pandemic, recruiting and retaining talent has become a real challenge. With these videos, HappyCulture aims to modernize training and attract a new generation to a sector in full revival.<\/p>\n

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\"\"<\/p>\n

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In 7 months, Happyculture has already put over 130 videos online, accumulating 300,000 views and engaging an ever-growing community.<\/strong> To date
\n5 key professions are highlighted, ranging from reception to room management and hotel management. And this is just the beginning! The brand plans to add
\nadditional professions by the end of the year. These videos are making a major contribution to reducing turnover in certain critical professions, with a 71% drop for receptionists in the first half of 2024 compared with the first half of 2023.<\/p>\n

\u201cThese videos are a real lever for recruitment. They enable us not only to attract more candidates, but also to reach out to profiles that we weren’t used to seeing apply.
\nused to seeing apply. Since launching the channel, we’ve seen a 788% increase in applications for receptionist positions vs. 2023. We’ve also received a lot of positive feedback from candidates who discovered the brand thanks to the YouTube channel. By showcasing the hospitality professions, we’ve managed to capture the interest of young talent and people undergoing retraining who wouldn’t necessarily have turned to this sector before,\u201d says Marie Carrel, Human Resources Director.<\/p>\n

 <\/p>\n

In the coming months, HappyCulture Acad\u00e9mie plans to enhance its online training offering with more diversified content, particularly aimed at the catering professions, with a launch scheduled for November 2024. HappyCulture also plans to extend the sharing of these videos on platforms such as TikTok to attract a younger audience and boost its visibility among 18-25 year-olds, a key age group for future recruitment.<\/p>\n

The brand also wants to develop partnerships with hotel schools to integrate its videos into their teaching programs, while organizing hands-on interventions and workshops. After viewing the various training videos, a tool will be launched to enable users to apply directly via the You\u00eeube videos after completing playlists and a quiz, thus simplifying the recruitment process and creating a direct link between training and employment.<\/p>\n

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About Honotel Group<\/strong><\/p>\n

Honotel is an independent hotel investment and management company with over 100 hotel private equity transactions to its credit since its creation. Co-directed by
\nLaurent Lapouille, H\u00e9l\u00e8ne Gauthier and Patrick Luis, Honotel is distinguished by the long-standing involvement of its founders and managing partners, all of whom come from the hospitality industry.<\/p>\n

Recognized for its expertise, the Group has won the loyalty of the market’s leading investors, whom it supports over the long term thanks to its comprehensive range of 3 high value-added services: Hotel investment (through club deals, management leases or with the portfolio management company H\u00f4tel Investissement Capital) – Operational management (on a proprietary, management mandate or white label basis) – Operations monitoring (supporting institutional investors with the aim of maximizing their value creation).<\/p>\n

 <\/p>\n

About HappyCulture<\/strong><\/p>\n

HappyCulture is a lifestyle hotel brand with 47 addresses in France, Spain and Belgium. More than just a place to sleep, these hotels aim to seduce travelers who love discovery and sharing good times. Each of the 47 hotels is unique. Every day, HappyCulture puts the customer experience and the well-being of its teams at the heart of its priorities!
\nThe hotel brand places CSR at the heart of its commitment by implementing concrete, simple actions on its own scale to reduce its carbon footprint. Initiated in 2075, its
\ntoday translates into a clear commitment under the name \u201cCommitted Hospitality\u201d, based on three fundamentals: well-being at work, the environment and solidarity.<\/p>\n

 <\/p>\n

Press contact
\nWellcom Agency
\nSarah Nascimento<\/p>\n

honotel@wellcom.fr \/ 07 46 34 60 60<\/p>\n","protected":false},"excerpt":{"rendered":"

HappyCulture launches HappyCulture Acad\u00e9mie: a 100% free hospitality training program open to all   HappyCulture, the lifestyle hotel brand of the Honotel group, announces the launch of its YouTube channel HappyCulture Acad\u00e9mie, an online continuing education program, accessible to all and 100% free of charge. This program responds to two major challenges: to promote the … Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":5240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-5325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"acf":[],"yoast_head":"\nHappyCulture launches its HappyCulture Acad\u00e9mie YouTube channel<\/title>\n<meta name=\"description\" content=\"HappyCulture launches HappyCulture Acad\u00e9mie: a 100% free hospitality training program open to all\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.honotel.com\/en\/happyculture-lance-sa-chaine-youtube-happyculture-academie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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