With a strong commercial expertise, Honotel supports its partners in optimizing the performance of their assets through its management contracts. The group’s commercial strategy is part of a new dynamic thanks to the implementation of targeted actions responding to market opportunities. In 2021, Honotel has thus gone ahead of its customers’ needs by proposing commercial offers adapted to their lifestyles, notably with the launch of the marketing of hotel rooms in hourly packages.
The know-how of Honotel’s teams is based on 4 strategic and complementary pillars: Revenue Management, Online Distribution, E-commerce and Corporate & Leisures Marketing. By taking charge of these activities, Honotel is the privileged contact for the management of hotels. Accessible for all hotel management mandates, its yield management tools allow to anticipate consumer demand in order to introduce a dynamic pricing on a given market. Data collection, based on customer and price knowledge, ensures that rooms are sold to the right customer, at the right time and at the best possible rate.
Based on a multi-channel distribution strategy, each hotel, as part of its management mandate, benefits from increased visibility thanks to its presence on the booking platforms corresponding to its positioning. Depending on the services offered by each establishment, Honotel teams evaluate market opportunities and work on distribution towards new associated sales channels. Partner hotels benefit from the hybrid marketing approach required for their development and include both short and long-term contracts with corporate and leisure customers, a key area of the hotel business. Thanks to the detailed knowledge acquired on these two segments, Honotel advises its clients on the best strategy to adopt.